The Price Is Right

When it comes to selling your home, you only get one chance to make a first impression. With that in mind, Sellers should put their best foot forward and price their home so that they make the most of their market debut. Each home has a price point at which buyers and agents will focus more on what the home offers versus what it may be lacking. If a home is priced well, it will sell.  Especially in today’s market, if a home is not priced in line with the current comparable sales, Sellers run the risk of being perceived as “unmotivated”, and consequently, their list price will constantly trail the market.
All too often homeowners are persuaded to select a real estate agent based on an unachievable sales price that an agent promised them during a listing presentation.  As a homeowner it would be logical to think that selecting the agent who offers you the highest list price, is the way to go. Unfortunately, that is not the case. When a home makes its market debut at an unsupported price, it will accrue unnecessary market time (days on market) and consequently lose its initial luster as perceived by agents and their potential buyers. A few months lasix furosemide buy online more market time and a price reduction or two later, Buyers start to think there might be something wrong with your home.  This can easily be avoided by pricing your home right from the get go and thereby creating a positive market “buzz.”
As you would with any major financial decision, do your research before deciding on an agent. A few key questions to consider when interviewing agents:


  • How long have they been selling real estate? 
  • Are they a top agent in your neighborhood?
  • On what are they basing their suggested list price?
  • What is their marketing proposal for your home?
  • Do they have a strong marketing presence in your neighborhood?

Always beware of the over promise/under deliver “pie in the sky” listing presentation. An agent with a solid track record in your neighborhood should have a very good understanding of market value and will price your home so that it will attract offers.
While San Diego’s real estate market may have stabilized as inventory levels trend lower, one could purport that it remains a buyers’ market.  It is thereby to your advantage to price your home “to sell rather than to sit.” You may have the best house on the block, but curb appeal doesn’t matter if the price isn’t right.

Contact Us

  • Janna Hernholm,
  • CA BRE # : 00841932
  • Melissa Hernholm,
  • CA BRE # : 01253708
  • Matthew Hernholm,
  • CA BRE # : 01874558
  • 810 W. Washington Street
  • San Diego, CA 92103
  • P: 619.299.4272
  • E: janna (at)

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